. FOR EVERY DROP IN RANK, YOUR REVENUES DIP BY HALF
This is an interesting observation for a company’s performance. While these numbers vary based on query, context, etc., typically for every drop in rank on Google Search, the number of people who will click on it will drop by 50%. So, if 1,000 people are searching for “white shoes”, approx., 3,000 will visit the topmost site, 1500 the 2nd one, 750 the 3rd one. Ok, you get the pattern now. It works the other way around too: for every increase in your rank by 1 position, your revenues double: Basic Math!!