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10 things you didn’t know about Google Marketing. Number 3 will shock you !

 

10 Things you didn’t know about Google Marketing

We all know Google has the solution for all our questions, no matter how quirky or weird they might be. We are always sure that Google is the only one who won't judge and will respond without any bias, but in fact with the best answer. We have been so dependent on it that it has managed to even become a verb for us: "Why don't you Google it?" One of the most commonly used phrases all around the globe. But have you ever wondered how does Google manage to be so great? Wouldn't you want to know more about this wonder which has gotten us all smitten? Being the good guys that we are, we decided to take your hand and help you enter the magical world of Google, the bit that you might have been unaware of!

1. FOR EVERY DROP IN RANK, YOUR REVENUES DIP BY HALF

This is an interesting observation for a company’s performance. While these numbers vary based on query, context, etc., typically for every drop in rank on Google Search, the number of people who will click on it will drop by 50%. So, if 1,000 people are searching for “white shoes”, approx., 3,000 will visit the topmost site, 1500 the 2nd one, 750 the 3rd one. Ok, you get the pattern now. It works the other way around too: for every increase in your rank by 1 position, your revenues double: Basic Math!!

2. PANDA AND PENGUIN MIGHT BE CUTE ANIMALS BUT ARE DREADED BY PEOPLE RELYING ON GOOGLE

Before the animal rights activists start banging on our door, no, we don’t hate these animals and no, we never harmed them in our business. These are just the names for two major kinds of updates that can lead to quite drastic drops in rankings for your website. Panda update aims among other factors for websites that copy content from other websites or pages that don’t have enough content considered as worthy for users through Google (Yes, they have high standards). Penguin updates target for example sites that have a poor quality backlink profile. So, next time before you hire that adrenaline rushed college kid to acquire links, think twice!! Being hit by either of these two updates likely means that your website won’t rank on the first page of Google Search results. And why is that bad? Read point number 1

3. THERE ARE MORE THAN 200 FACTORS THAT GO INTO DETERMINING RANK OF A WEBSITE

Well, there could be more or there could be less. No one knows and that is what makes Google so mysterious. While some factors are clearly known to influence ranks, most factors are just based on some experimental evidence. We can assure you one thing today - If you crack all these factors, it’s a sure short way to become a billionaire!!

4. MOST SEO EXPERTS ONLY KNOW 4-5 FOR SURE

Don’t be shocked. It’s OK and SEO experts don’t claim to understand all, as it is difficult to figure out everything that impacts your rankings. They can only hope for moving in the right direction without overdoing any one factor. Sorry to burst your bubble, but if you thought that you can just hire the most expensive SEO expert in the world and get him to make you rank on top, wait. And you can thank us for saving you the money!!

5. GOOGLE BOTS CAN READ PARAGRAPHS AND DETERMINE IF EACH AND EVERY LINE IS SUPPOSED TO BE THERE OR NOT

You thought in the end it’s just bots which will crawl your website and hey, you are smarter than those tiny bots. So, why not claim the page to be about “Hot chicks” (because you know it will attract visitors) and then write about the latest ball bearing your company has produced? Well, Google’s bots can figure out that you are fooling them and the users. I know what you are thinking now - Let me write about hot chicks and just drop in a line here or there about my ball bearings. Well, good luck fooling Google!

6. YOU CAN'T FOOL GOOGLE BOTS THROUGH SYNONYMS. THEY CAN UNDERSTAND THAT AS WELL

You are fresh out of college and feeling lazy (after all, that’s what college teaches you). Your boss calls you up and says he needs product descriptions for 20 products to be put on the website within an hour. Well, no worries you think, you are a master of last minute assignments and Copy & Paste. So, you Copy & Paste and to prevent it from looking plagiarised, open a thesaurus and change some terms here and there. Pretty smart work, huh? Never ever do this. Google’s bots can figure this out as well and penalize you with Panda.

7. OVERUSING ANY ONE FACTOR LEADS TO A PENALTY BY GOOGLE

You are a genius of hypothesis testing and by some experimentation, you figured out some correlation with one of the 200 plus factors and your website’s rankings and you go all Bruce Willis on it. All you will get for doing this is some praise from SEOs around the world but not Google. Why? Because Google’s aim is to ensure each website provides best content to its users. Not one factor which the user doesn’t care. So, focus on content and the rest will follow.

8. GOOGLE NOT ONLY USES BOTS TO DETERMINE RANKS BUT ALSO HAS SEARCH QUALITY RATERS THAT MANUALLY SEARCH ON GOOGLE AND CHECK FOR THE QUALITY OF WEBSITES TO DETERMINE RANKINGS

This comes as a surprise to many but Google has these people called “Search quality raters” that manually search for queries and analyse the websites that rank. Why do they have quality raters when they have bots you might ask? Well, even Google’s bots have limitations. Finally, one thing we all have in common with Google. We are all not perfect.

9. USER INTENT BEHIND A QUERY IS STILL SOMETHING THAT GOOGLE CAN'T DETERMINE FOR SURE

This is one thing that Google has controlled to some extent through multiple factors but it is still not perfect at. For example, if you search for “White shoes”, Google wouldn’t know if you want to buy shoes, sell shoes or if you are just an artist tasked with designing these shoes and are looking to get inspired by some designs from the web. Or you want to buy “White shoes but not from Adidas” - guess what google will show you! And that is where the appeal of Facebook comes to marketers as Facebook is able to gauge user intent and interests. Now you realize why Facebook makes you share all that stuff. And interesting facts about FB Marketing? We will be back soon with that as well.

10. 99% OF THE PEOPLE NEVER CHECK SECOND PAGE

There is a popular joke that says, the best place to hide something is in the second page of Google because nobody ever goes there. And for a reason; it is estimated that roughly 1% of the people who search for something still wander on to that page in the hope of finding a relevant website. Here is a tip for those 1% - If you don’t find what you are looking for on the 1st page, change your search query.
Don’t keep this info to yourself and share it with your friends!
Or if you prefer you can copy-paste this text to display the whole slider in your own website

<a href="http://www.cuponation.com.sg/10-things-you-didnt-know-about-google-marketing" target="_blank" alt="cuponation"><img src="//sg4.cupocdn.com/images/media/20/s/singaporeslider_pic.jpg”></a>
10 THINGS YOU DIDN’T KNOW ABOUT GOOGLE MARKETING
We all know Google has the solution for all our questions, no matter how quirky or weird they might be. We are always sure that Google is the only one who won't judge and will respond without any bias, but in fact with the best answer. We have been so dependent on it that it has managed to even become a verb for us: "Why don't you Google it?" One of the most commonly used phrases all around the globe. But have you ever wondered how does Google manage to be so great? Wouldn't you want to know more about this wonder which has gotten us all smitten? Being the good guys that we are, we decided to take your hand and help you enter the magical world of Google, the bit that you might have been unaware of!
. FOR EVERY DROP IN RANK, YOUR REVENUES DIP BY HALF
This is an interesting observation for a company’s performance. While these numbers vary based on query, context, etc., typically for every drop in rank on Google Search, the number of people who will click on it will drop by 50%. So, if 1,000 people are searching for “white shoes”, approx., 3,000 will visit the topmost site, 1500 the 2nd one, 750 the 3rd one. Ok, you get the pattern now. It works the other way around too: for every increase in your rank by 1 position, your revenues double: Basic Math!!
2. PANDA AND PENGUIN MIGHT BE CUTE ANIMALS BUT ARE DREADED BY PEOPLE RELYING ON GOOGLE
Before the animal rights activists start banging on our door, no, we don’t hate these animals and no, we never harmed them in our business. These are just the names for two major kinds of updates that can lead to quite drastic drops in rankings for your website. Panda update aims among other factors for websites that copy content from other websites or pages that don’t have enough content considered as worthy for users through Google (Yes, they have high standards). Penguin updates target for example sites that have a poor quality backlink profile. So, next time before you hire that adrenaline rushed college kid to acquire links, think twice!! Being hit by either of these two updates likely means that your website won’t rank on the first page of Google Search results. And why is that bad? Read point number 1
3. THERE ARE MORE THAN 200 FACTORS THAT GO INTO DETERMINING RANK OF A WEBSITE
Well, there could be more or there could be less. No one knows and that is what makes Google so mysterious. While some factors are clearly known to influence ranks, most factors are just based on some experimental evidence. We can assure you one thing today - If you crack all these factors, it’s a sure short way to become a billionaire!!
4. MOST SEO EXPERTS ONLY KNOW 4-5 FOR SURE
Don’t be shocked. It’s OK and SEO experts don’t claim to understand all, as it is difficult to figure out everything that impacts your rankings. They can only hope for moving in the right direction without overdoing any one factor. Sorry to burst your bubble, but if you thought that you can just hire the most expensive SEO expert in the world and get him to make you rank on top, wait. And you can thank us for saving you the money!!
5. GOOGLE BOTS CAN READ PARAGRAPHS AND DETERMINE IF EACH AND EVERY LINE IS SUPPOSED TO BE THERE OR NOT
You thought in the end it’s just bots which will crawl your website and hey, you are smarter than those tiny bots. So, why not claim the page to be about “Hot chicks” (because you know it will attract visitors) and then write about the latest ball bearing your company has produced? Well, Google’s bots can figure out that you are fooling them and the users. I know what you are thinking now - Let me write about hot chicks and just drop in a line here or there about my ball bearings. Well, good luck fooling Google!
6. YOU CAN'T FOOL GOOGLE BOTS THROUGH SYNONYMS. THEY CAN UNDERSTAND THAT AS WELL
You are fresh out of college and feeling lazy (after all, that’s what college teaches you). Your boss calls you up and says he needs product descriptions for 20 products to be put on the website within an hour. Well, no worries you think, you are a master of last minute assignments and Copy & Paste. So, you Copy & Paste and to prevent it from looking plagiarised, open a thesaurus and change some terms here and there. Pretty smart work, huh? Never ever do this. Google’s bots can figure this out as well and penalize you with Panda.
7. OVERUSING ANY ONE FACTOR LEADS TO A PENALTY BY GOOGLE
You are a genius of hypothesis testing and by some experimentation, you figured out some correlation with one of the 200 plus factors and your website’s rankings and you go all Bruce Willis on it. All you will get for doing this is some praise from SEOs around the world but not Google. Why? Because Google’s aim is to ensure each website provides best content to its users. Not one factor which the user doesn’t care. So, focus on content and the rest will follow.
8. GOOGLE NOT ONLY USES BOTS TO DETERMINE RANKS BUT ALSO HAS SEARCH QUALITY RATERS THAT MANUALLY SEARCH ON GOOGLE AND CHECK FOR THE QUALITY OF WEBSITES TO DETERMINE RANKINGS
This comes as a surprise to many but Google has these people called “Search quality raters” that manually search for queries and analyse the websites that rank. Why do they have quality raters when they have bots you might ask? Well, even Google’s bots have limitations. Finally, one thing we all have in common with Google. We are all not perfect.
9. USER INTENT BEHIND A QUERY IS STILL SOMETHING THAT GOOGLE CAN'T DETERMINE FOR SURE
This is one thing that Google has controlled to some extent through multiple factors but it is still not perfect at. For example, if you search for “White shoes”, Google wouldn’t know if you want to buy shoes, sell shoes or if you are just an artist tasked with designing these shoes and are looking to get inspired by some designs from the web. Or you want to buy “White shoes but not from Adidas” - guess what google will show you! And that is where the appeal of Facebook comes to marketers as Facebook is able to gauge user intent and interests. Now you realize why Facebook makes you share all that stuff. And interesting facts about FB Marketing? We will be back soon with that as well.
10. 99% OF THE PEOPLE NEVER CHECK SECOND PAGE
There is a popular joke that says, the best place to hide something is in the second page of Google because nobody ever goes there. And for a reason; it is estimated that roughly 1% of the people who search for something still wander on to that page in the hope of finding a relevant website. Here is a tip for those 1% - If you don’t find what you are looking for on the 1st page, change your search query.
Don’t keep this info to yourself and share it with your friends!
Or if you prefer you can copy-paste this text to display the whole slider in your own website

<a href="http://www.cuponation.com.sg/10-things-you-didnt-know-about-google-marketing" target="_blank" alt="cuponation"><img src="//sg4.cupocdn.com/images/media/20/s/singaporeslider_pic.jpg”></a>

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